Cupid, in classical mythology, is the god of desire, love, attraction and affection. He’s portrayed in pop culture as the one who will strike you through the heart with his love arrow. Whatever, right? But how is Cupid portrayed, or more appropriately, utilized today in advertising? Let’s take a look.

As a holiday invented by marketers, Valentine’s Day can be a blast for brands looking to have some fun. This Valentine’s Day, try one of these three techniques to give people a new way to see your business.

It’s hard to believe, but kickoff for Super Bowl LII is this Sunday! While it’s been fun to get an advanced look at some of the ads that will play during the big game, here at 6AM we’re taking bets to see which brand ends up with the evening’s best and most surprising commercial.

It’s Super Bowl time so for the next few weeks let’s look back at some great Super Bowl ads.

Facebook is retooling its news feed algorithm to focus more on interactions between family and friends, and less on content from businesses and publishers. While this is great from a user perspective, it’s a potential turning point for brands looking to leverage their presence on the world’s largest social media platform.

2017 for a lot of folks was a very tough year. We have endured hurricanes, inequalities, international tension, massive fires and much more. But if you look below the surface, many amazing good deeds also happened.

Mass Mutual is giving a voice to some very inspiring acts of kindness that we need to be aware of so we can keep our faith in each other. This two-minute spot helps us all remember we CAN make a difference. It does a great job of tying emotion and gratefulness to a product.

If you create digital content, you know how hard it can be to connect with the increasing market savvy readers online. Here are three tips to get you writing better content this year.