We could overwhelm you with stats and numbers and charts and graphs speaking to the power of video marketing. But we wouldn’t put you through that. No, instead we’re going to summon our inner Bill Nye and tout the benefits of video content through a blend of behavioral science, biology and even a little chemistry.

When was the last time you saw a Gen-Z teen walking down a sidewalk, oblivious to her surroundings, intently staring down at ... a brochure. Thought so. Take your tired pamphlets and toss them with yesterday's cafeteria fries. If you want to reach tomorrow's college students today, you have to hit them up (and speak their language) where they are, and we all know where that is: on their phones, specifically social media. Learn how to engage with this generation using Snapchat, YouTube and Instagram, and you'll see your campus visits spike.

Ah, those tricky millennials. We think we know exactly who they are, but do we, really? There are a lot of myths out there about this generation, making them a difficult target for financial institutions looking to appeal to a growing market.

So instead of trying to figure out which perceptions of millennials are accurate and which aren’t, it’s best to stick to the facts — yes, we’re talking about hard numbers, data, facts. We’ve compiled five that are especially important as it relates to financial services marketing, along with some actionable items to help you gain traction in your marketing efforts with millennials.

As an industry professional, you know how difficult it is to stay on top of the ever-changing landscape of healthcare marketing. From new platforms to the always-expanding role of digital to the often-overwhelming amount of data and analytics, it all can be a bit much sometimes, right?

We’re here to help. Leaning on our extensive experience in healthcare marketing, along with takeaways from our recent attendance at the Summit on Healthcare Marketing & Physician Strategies plus some good old fashion research, we have identified five key statistics you need to know. We went a step further and provided easy, actionable tips you can incorporate as you try to keep pace in this challenging healthcare marketing race.

A lot of people are passionate about sports; same goes for travel. Combine the two, and you get what is believed to be the fastest growing segment in the travel industry: sports tourism, which is a $1.7 trillion business (Plunkett Research Group). It encompasses those who travel to a destination to:

• Watch a sporting event;
• Visit a sports attraction, such as a hall of fame;
• Participate in a sporting activity.

Jill Skowronski, 6AM’s Strategy Whisperer (aka the Director of Strategy & Accounts), might be from Illinois, but her heart belongs behind the Cheddar Curtain of Wisconsin. After receiving an MBA from Illinois State, she moved to Madison, WI without knowing a single soul. In the 15 years that followed she has made a name for herself in the state for her creative thinking and customer relationship management style, winning a 40 Under 40 from “In Business Magazine” at age 29, a Dane County Small Business Award, a Family Business of the Year Award and a Spirit of Hospitality nomination for the city of Madison.

The only thing that makes us more excited than our clients doing well is when we get the opportunity to celebrate with them, and recently we got some news that had us reaching for the confetti. TRICOR Insurance and 6AM won a 2018 WebAward for our collaboration on the TRICOR Insurance website. Judging was based on design, innovation, content, technology, interactivity, copywriting and ease of use. It was even pitted against website executions from insurance industry giants Geico, American Family, Liberty Mutual and others.