It’s back to school time. Any retail store that sells school supplies is screaming for your attention. Deep discounts, variety, and convenience are all being waved in your face. But how about a little humor to go along with that #2 pencil? Meijer’s did this commercial a few years ago. I think you will enjoy it.
Wayne Harris began his career under the golden arches. After obtaining a marketing degree from the University of Illinois in Chicago, Harris started at McDonald’s as a manager trainee. He eventually worked his way up to the position of Director of Operations and Field Service for the Chicago region. While a member of the Chicago Co-op board, he was a part of the team that signed then-rookie Michael Jordan as a spokesperson. Along the way, he also became a franchise owner and, at one point, he owned 11 McDonald’s restaurants in the Madison area.
No, nothing exploded. It’s just that we’re gonna talk about Pop-Art and how the mid 20th Century’s art EXPLOSION is still an influence today. Fun, huh?
So what is Pop Art? Well, I’m not going to give a perfect definition, or even try, but I’ll sum up. Basically, it’s the infusion of imagery from popular culture into art, advertising and elements of visual communication. Simple. Got it?
Advertisers are finding out that use of celebrities in their commercials can backfire. All it takes is one slip up on the part of that celebrity and your brand gets tarnished right along with them. These three brands had to pull advertisements and stop sponsorships with their celebrity spokespeople following a variety of scandals.
Beyond giving a clear visual identity, giving our clients a distinctive brand voice is one of our biggest goals at 6AM. That voice becomes a huge part of their brand, shaping communication across all content, from social media to blogs to newspaper ads.
This week I want to present Google’s "Year in Search of 2016.” Now, you might say, it's 2017, why are you showing us 2016? The reason is that this is a great example of storytelling and finishing an ad that leaves you feeling positive about the circumstance and then, hopefully, the brand.
The explosion of smartphones in the marketplace changed a lot about the world we live in today, but from a marketing perspective, it placed a camera in the pocket of millions of people. That camera can be used to capture hundreds of images that can be uploaded directly to your favorite social media sites, or emailed to your colleagues. That camera can also be used to capture and create videos.