http://6ammarketing.com/sites/6ammarketing.com/assets/images/default/TheSkinny.png

April 18, 2018 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/typing.jpg

As a healthcare marketer, you are bombarded with digital transformation solutions every day. You use, manage or integrate with CRMs, EMRs, a CMS platform, SEO/SEM, Google Analytics and AdWords and more. It can be as confusing as it is frustrating, but when integrated properly, these tools break down your technology silos and provide greater internal efficiencies with more effective external communications. At the end of the day, without a clear strategy for how to leverage this technology for marketing, it’s just a bunch of extra work and a nightmare when comes to reporting.

Read More >
Comments
March 28, 2018 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/Sherry-Shaffer2018-03-06-0928.JPG

Sherry took her time getting to the advertising business. Her winding road has led to, among other things, stints in travel and sales, her own real estate investment business, an MBA and a degree in drawing & painting. Sherry believes that good advertising starts with a solid partnership between agency and brand and spends a lot of time finding the connection that sparks a great team.

A dyed-in-the-wool sci-fi/fantasy geek, Sherry spends her spare time reading, Netflix binging with her husband and writing bad romance novels. She sees no reason why you can’t love both Star Wars and Star Trek and can’t prove that her last home wasn’t haunted.

Read More >
Comments
March 28, 2018 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/shake-shack-customer-review.png

This week I am not showing you a commercial, I am showing you a video done on a smartphone about a customer experience that now has over 7 million views. 

Read More >
Comments
March 07, 2018 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/default/b-ball.jpg

Every March, college basketball teams across the country get ready to enter the 64 team, winner-takes-all scrum we call “March Madness.” By now, it’s ritual: Bosses and managers across the nation can expect right around four billion dollars in lost worker productivity, with employees filling out brackets, trash talking and talking shop on social media (63 million engagements in 2017, and that’s only tournament-specific handles), checking in on tournament progress online and otherwise giving in to the “madness.”

Read More >
Comments
March 07, 2018 @ 12:00am

Guinness, St. Patricks Day

St. Patrick's Day is just around the corner. Do you know which advertiser basically owns St. Patty’s Day?

Read More >
Comments
February 14, 2018 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/1-HR-Blocks-Cupid2018-01-25-1603.png

Cupid, in classical mythology, is the god of desire, love, attraction and affection. He’s portrayed in pop culture as the one who will strike you through the heart with his love arrow. Whatever, right? But how is Cupid portrayed, or more appropriately, utilized today in advertising? Let’s take a look.

Read More >
Comments
February 07, 2018 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/valentines-day.jpg

As a holiday invented by marketers, Valentine’s Day can be a blast for brands looking to have some fun. This Valentine’s Day, try one of these three techniques to give people a new way to see your business.

Read More >
Comments