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The Skinny, 6AM Marketing & Advertising Blog

July 19, 2017 @ 12:00am

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One of the most discouraging parts of trying to engage your customers on social media is the prevalence of internet trolls. No matter the size of your business, the strength of your content or the purity of your intentions, trolls find a way to shoehorn their opinions into your messaging.

July 12, 2017 @ 12:00am

John Scapes, 6AM Art Director

From a young age, when he loved making art, John Scapes knew he’d be an artist. Becoming a designer was a natural fit.

July 05, 2017 @ 12:00am

Personas and media planning

A few weeks ago, we discussed what personas are and how a business can use them to create a marketing strategy. Now, let’s take those concepts a bit further and see how personas can be used to buy advertising space and develop a media strategy.

July 03, 2017 @ 12:00am

There are many patriotic commercials, but it wasn’t hard to choose this one. We are a country that his thrived on the sweat and sacrifice of our soldiers. 

In one minute Anheuser-Busch captured the feeling of a grateful nation. As we celebrate our nation's independence it is always worth a few extra seconds to remember and thank those that fight to keep us free.  

Have a great 4th of July from all of us at 6AM Marketing.

June 28, 2017 @ 12:00am

User Generated Content

Creating great content can feel overwhelming. With the number of other businesses competing for your target’s attention, the impulse is to try and constantly generate new work and to make as much noise as possible. But not only is this counterproductive—the term “content overload” exists for a reason—it’s also exhausting.

June 21, 2017 @ 12:00am

Google Analytics

Let’s be honest, Google Analytics can be incredibly intimidating. And finding the exact piece of data you’re looking for can feel like looking in a haystack for that proverbial needle. However, never fear! I’m here to break it down into easily digestible chunks, starting with locating demographic and geographic info on your audience.

June 16, 2017 @ 12:00am

Okay, it’s almost Father’s Day and I promised you some fun this week. Here are 3 short spots that will put a smile on your face.