WAKE UP YOUR BRAND

Strategy

We’re SMART. Not just book smart; we’re talking street SMART. And we work with SMART people — people who make strategic decisions to solve complex problems for their organizations, whether they’re a start-up or celebrating their 100th anniversary. Strategy is serious business, comprised of one part art and one part science, with a pinch of our favorite ingredient: insight.

But where do insights come from? How do you harness the one key insight that will turn the ordinary into the extraordinary? Data mining? Consumer ethnography? Reading tea leaves?

How about a BrandSMARTTM strategic work session? ...

 

S Situational Analysis
What does the current landscape look like?  

M Market Dynamics
What’s going on in the marketplace?  

A Audience
Who are you talking to? What do you know about them?  

R Resonance
Why should anyone care about what you have to say?  

T Translation
How will you effectively communicate your message?  

 

We’ll work with you to establish a market landscape and to place you firmly in it. This will guarantee that before we make your first ad, we’re all on the same page. And that’s a pretty smart way to start.

 

Your brand is our business