GameTime is one of the leading playground manufacturers in the U.S., having been involved with crafting play structures since 1929. They're at the forefront of creating structures that are inclusive, revolutionary and, most importantly, downright fun to play on.

GameTime video-in-print technology marketing piece

GameTime had to grab the attention of Parks and Recreation directors across the nation leading up to the National Recreation and Park Association (NRPA) Tradeshow in Vegas. They were launching a new line of equipment designed to revolutionize exercise and outside play.

Our challenge was to cut through the typical noise associated with a trade show, creating an experience that would be memorable enough to draw new clients in a saturated market.

50%

OF QUARTERLY SALES GOAL MET IN TWO DAYS

WE BELIEVE ...

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The video-in-print technology we used allows video, in crystal clear display, to start as soon as the item is opened. Paired with a brochure showing off the new product line, it made for a package that engaged almost all the senses.

From the moment the piece leaves the box, it engages the recipient and sells GameTime. Once the directors arrived at the trade show, they were escorted to a VIP event and, the next day, treated to an interactive launch of the Challenge Course by GameTime staff.

A powerful rebrand for a national fitness company

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