WAKE UP YOUR BRAND

Healthcare Marketing

Healthcare Marketing is a complex formula of components. (Encompassing operations, physician recruitment, internal communications, content creation and publishing, data & analytics — and that’s just the tip of the iceberg, people. You got your cross-channel marketing, patient acquisition and throughput, brand building … ) We understand this because we collaborate with healthcare CMO’s and directors every day to navigate these interlocking objectives. It doesn’t matter if you’re an independent rural hospital or a multi-hospital system with thousands of patients, we get it because we’ve done it.

 

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CASE STUDY: DIVINE SAVIOR HEALTHCARE

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Southern Wisconsin is experiencing a significant decrease in the number of patients seeking general surgery from local hospitals. In its service area, Divine Savior Healthcare saw a further loss of surgical patients to nearby Madison due to misconceptions about their capabilities. They needed a creative solution to drive surgical numbers.

By focusing on key surgical needs — such as orthopedic, laparoscopic and surgical imaging — we developed an awareness campaign about DSH’s world-class facilities and surgeons, while also highlighting their capacity as a full-service surgical destination. Because this campaign was about resetting expectations, we created a fully-integrated campaign to shake things up with surprising content and images. Everyone from hospital administrators to the surgeons loved it. (Dare we say it was just what the doctor ordered?)

Our Healthcare Partners

  • Abbot

  • Beaver Dam Community Hospital

  • Chippewa Valley Hospital

  • Continuus

  • Dane County Immunization Clinic

  • Divine Savior Healthcare

  • Family Planning and Health Services

  • Fiserv

  • Gentel Biosciences

  • HSHS Medical Group

  • Marshfield Clinic

  • Marshfield Labs

  • Merck

  • Michigan State Medical Society

  • Physicians Plus