Healthcare Marketing is a complex formula of components. (Encompassing operations, physician recruitment, internal communications, content creation and publishing, data & analytics — and that’s just the tip of the iceberg, people. You got your cross-channel marketing, patient acquisition and throughput, brand building … ) We understand this because we collaborate with healthcare CMO’s and directors every day to navigate these interlocking objectives. It doesn’t matter if you’re an independent rural hospital or a multi-hospital system with thousands of patients, we get it because we’ve done it.
Southern Wisconsin is experiencing a significant decrease in the number of patients seeking general surgery from local hospitals. In its service area, Divine Savior Healthcare saw a further loss of surgical patients to nearby Madison due to misconceptions about their capabilities. They needed a creative solution to drive surgical numbers.
By focusing on key surgical needs — such as orthopedic, laparoscopic and surgical imaging — we developed an awareness campaign about DSH’s world-class facilities and surgeons, while also highlighting their capacity as a full-service surgical destination. Because this campaign was about resetting expectations, we created a fully-integrated campaign to shake things up with surprising content and images. Everyone from hospital administrators to the surgeons loved it. (Dare we say it was just what the doctor ordered?)