In one of the most famous Dove films, Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves.
When you talk about disruptive you don’t have to look any further than Dollar Shave Club.
Several weeks ago I started a blog titled “You Deserve a Break Today.” It was a two-fold play on words. The first play referred back to an earlier career with McDonald’s. The second was meant to give you a two minute break from your day to watch a really cool commercial. Each week I send out a commercial that for one reason or another has caught the public’s fancy. You will get to see a commercial accompanied by brief explanation as to why it was successful.
Some say that our country is being torn apart. If you look at many ads produced recently, including this one, you will see that in general, the public gives favorable ratings to commercials that highlight our similarities versus our differences. This is an exceptionally well done spot that highlights and honors who WE are.
Colgate started an #EveryDropCounts campaign raising awareness about the issue of wasting water while brushing your teeth. This commercial shows a man leaving the faucet on while brushing his teeth. While the water is running, Colgate illustrates how many uses the water has for others who may not even get that much water in an entire week.
Old Spice came out with a new series of commercials starring ex-NFL player Isaiah Mustafa that quickly became popular. The very first one had a theme about everything that could be possible if the audience’s man stopped using lady-scented body wash.
Today I am sharing a video that we at 6AM Marketing did for The Keep Wisconsin Warm/Cool Fund and Heat For Heroes. Before we got involved withThe Keep Wisconsin Warm/Cool Fund we had no idea that in Wisconsin alone we have 62,000 veterans who, on a regular basis have to choose between eating and heating. Thus came the inspiration to do a pledge where we promise to support our vets when they come home. Their fight, our fight should not continue when they come home. Please take a moment to watch the commercial, take the pledge and pass it along to your contacts. If you go to the pledgeforvets.com site you can take the pledge and donate if that works for you.